Privacy Policy
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Effective date: November 12, 2026
Heartland Plastic Surgery & The MedSpa (“Heartland,” “we,” “us” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share and protect information when you visit heartlandplastic.com (the “Site”), submit a form, book an appointment, or agree to receive text messages from us.
By using the Site, you agree to the practices described in this policy. If you do not agree, please do not use the Site or submit your information.
Information We Collect
Information you give us. When you fill out a form, request a consultation, book an appointment, join our membership or rewards program, or contact us, we may collect your name, email address, phone number (including mobile number), ZIP code, the procedure or service you’re interested in, and any message you send us.
Information collected automatically. When you visit the Site, we and our service providers may collect technical information such as your IP address, browser type, device type, pages viewed, time on site and referring website. This is collected through cookies and similar technologies (see “Cookies, Analytics and Advertising” below).
Text message information. If you opt in to text messages, we collect your mobile number, your consent to receive messages, and the date and time you gave that consent.
How We Use Your Information
We use the information we collect to:
- Respond to your questions and consultation requests
- Schedule, confirm and remind you about appointments
- Send text messages and emails you have agreed to receive
- Provide information about our services, specials and rewards programs
- Improve the Site and understand how visitors use it
- Measure the performance of our advertising
- Comply with legal and regulatory obligations
Text Messaging (SMS) Terms
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except the service providers that help us send text messages. We do not sell, rent or trade your mobile number or other personally identifiable information.
By providing your mobile number and opting in, you agree to receive text messages from Heartland Plastic Surgery & The MedSpa. These may include appointment confirmations and reminders, replies to your inquiries, and information about our services and specials. Consent to receive texts is not a condition of any purchase or service.
- Message frequency: Message frequency may vary.
- Cost: Message & data rates may apply.
- Opt out: Reply STOP or UNSUBSCRIBE at any time to stop receiving messages. You’ll receive one confirmation text, and no further messages will be sent.
- Help: Reply HELP for more information, or call us at 573-334-4263.
- Carriers: Mobile carriers are not liable for delayed or undelivered messages.
How We Share Information
We do not sell your personal information. We share it only with service providers that help us run our practice and the Site. They may use it only to perform services for us, and never for their own marketing.
- Scheduling and booking: to book, confirm and manage your appointments and send reminders
- Text messaging and email: to deliver messages you’ve agreed to receive
- Customer relationship management: to store and respond to your inquiries
- Website hosting and forms: to operate the Site and receive form submissions
- Analytics: to understand how the Site is used, using non-identifying usage data
- Advertising: to measure ad performance and show relevant ads, using cookies and usage data (not your mobile number or SMS consent)
Custom audiences. We may share an encrypted (hashed) version of your email address with Meta (Facebook) to create custom audiences, which help us show relevant ads and measure their results. Meta may not use this information for its own purposes. We never share your mobile number or text messaging opt-in data for this purpose.
We may also disclose information when required by law, to protect our rights or the safety of others, or as part of a merger or sale of the practice. In every case, mobile numbers and SMS opt-in data are not shared for marketing or promotional purposes.
Cookies, Analytics and Advertising
The Site uses cookies, pixels and similar tools to remember your preferences, analyze traffic and measure our advertising. Our advertising partners may use these tools to show you our ads on other websites based on your visits to our Site.
You can block or delete cookies in your browser settings, though some parts of the Site may not work properly. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout, and out of interest-based ads at optout.aboutads.info. For more detail, see our Cookie Policy.
Your Health Information
Once you become a patient, your medical information is protected under HIPAA and handled as described in our Notice of Privacy Practices. Please don’t include detailed medical information in website forms.
Data Security and Retention
We use reasonable administrative, technical and physical safeguards to protect your information. No website or transmission is completely secure. We keep information only as long as needed for the purposes in this policy or as required by law.
Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect their personal information online.
Your Choices
- Text messages: Reply STOP or UNSUBSCRIBE at any time.
- Emails: Click “unsubscribe” in any marketing email.
- Access or updates: Contact us to review, correct or delete the information you’ve given us through the Site.
Changes to This Policy
We may update this policy from time to time. Changes take effect when posted on this page with a new effective date.
Contact Us
Heartland Plastic Surgery & The MedSpa
319 South Silver Springs Road, Suite C, Cape Girardeau, MO 63703
Phone: 573-334-4263
